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January 27, 2007

the return of tech makeover, after a makeover of its own

this makes a lot of sense for mothership.

they’ve tied the tech makeover promotion to their small business summit.

considering that both of these initiatives were win-win-win for almost everyone involved…

it makes sense that mothership would pair them up.

also, by going to registrants of the summit directly for the makeover, mothership deftly takes their small business specialist partners out of the equation.

so any direct contact that might be made to makeover entrants, as occurred last year, shouldn’t be cause for any alarm, right?

in fact, they even include a line for entrants to enter a small business specialist partner of their choice.

don't call us...we'll call you.

but if you examine the contest terms closely, you might notice something interesting.

One (1) Grand Prize will be awarded: A “Total Technology Makeover” consisting of up to $40,000 in Dell technology hardware and up to $25,000 in Microsoft software and services (”Microsoft Technology Solution”) and up to $35,000 in funding for consultation services for a Microsoft Small Business Specialist to implement the Microsoft Technology Solution.

One (1) Second Prize will be awarded: A “Technology Makeover” consisting of up to $10,000 in Dell technology hardware and up to $25,000 in Microsoft software and services (”Microsoft Technology Solution”) and up to $25,000 in consultation services from a Comp USA Small Business Specialist to implement the Microsoft Technology Solution.

so…

grand prize winner gets to pick their implementation partner.

2st prize gets compusa.

3rd prize is you’re fired.

fuck you! that's my name!

ok, not really. it’s just that whole scene from glengarry glen ross kicks so much ass.

but what i’m wondering…

who gets to see the list of entrants, besides mothership?

i’m betting on compusa.

also…

suppose the grand prize winner just so happens to not specify an implementation partner?

again, i’m betting on compusa.

finally…

what if the second prize winner does specify an implementation partner?

my best guess? that implementation partner = sol.

so how many of my customers will i be telling about the makeover promo?

zed…as our good friends from across the water might say.

how much will mothership care?

heck, that’s the whole point behind the makeover of the makeover, kiddos.

stay frosty.

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