same great content…but now with actual delivery!
we all knew this was coming…
but microsoft just slammed the door on every other small business conference out there.
their 2nd small business summit is an absolutely astounding achievement!
they definitely had the content at the first one last year, but the execution & logistics were, as guy kawasaki might have termed them…
craptastic
but that was then…
this is now!
microsoft made this year a drop-dead simple operation. no complicated logins. no disconnection problems or video & audio dropouts.
they even added a caption box, which runs closed captioning of the current session. that’s just one simple little addition, but one which opens this entire series up to both folks with hearing impairments & also people who can’t blast audio in their office.
here’s the impact of this type of thing…
just this morning, from my desk here at the funcave master complex, i’ve been able to hear the coo of the largest software company in the world, the founder of a multi-million dollar business that she started in her basement, & prolly the most well-known technology evangelist/pundit in the industry.
all of them talking directly about issues that my business & my customers’ businesses are facing.
this isn’t a bunch of half-baked things that someone might have heard about from someone on a damn web forum.
i won’t say this summit is free because it actually does cost my time & attention, which is a very real cost to my business…
but it for sure isn’t expecting me to pony up for travel, lodging & registration to hear the same old tired crap that has either been covered ad nauseum in white papers or webcasts that i could easily download & watch for free on my lunch hour.
and as such, this summit totally destroys the value prop of 99% of the the tripe that’s being shovelled in the smb space right now, desperately trying to pass itself off as something offering compelling value, but in reality can be learned by anyone who can read the e-myth or 1 of about a dozen other business books.
so good luck to all the jimmy joe bob conferences, associations, initiatives & consortiums out there…
you’ll need it!
|| posted by chris under biz, freebie, mothership, thumbs up || || ||
Man, when microsoft pulls something off right, they do do it well. The content actually looks interesting! I say this, as I type away on my mac
… Ha, e-myth is one of my favorite business books. I put together this list of other inspiring money and business books, and of course e-myth and e-myth mastery was on it.
Keep up the good work. Love the humor in your blog.
comment by Eric — March 20, 2007 @ 10:54 pm