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July 26, 2007

Enter Response Point

So the Response Point team blog asked the following question…

What’s the best way for us to let small businesses know about Response Point?

Sure, RP was on display at Symposium 2.0, the day before WPC. Yes, the announcements sound like RP will be shown at the Connections events in the fall. There are a few webcasts available now about RP.

But here’s the real answer, which I’m going to frame in the form of a picture…

Are you kidding me? You didn't immediately think of SBSC? Do we have something in our teeth? 

I can tell you this…

When starting my own small business, after hiring a lawyer (step 1) and an accountant (step 2), you know what was the very next thing I did?

I immediately started looking at the communications options for our business. It was the most agonizing bit of work during our initial setup phase, bar none. 10x worse than the dreaded health insurance quest.

I don’t care who you are, or what you are doing…

If you are in business, you must have customers contacting you. And 9 times out of 10, customers want to talk to someone about their business over the phone. And the fact of the matter is that wrestling with phone systems, and phone companies, is a royal pain in the backside.

For all the yapping about e-mail, IM, Web 2.0, presence networks, and so on and whatever…

When there’s buckaroos involved, people want to hear your voice. End of story.

And here’s what I tell my customers when I talk to them about solutions…

This is what we use…and it’s one of the main reasons we were able to <enter target goal or achievement here>

And the fact of the matter is…

Customers ask my opinion for 2 reasons:

  • They know I know what I’m talking about
  • They know that I will tell them the truth of what I think

I tell customers about the strengths of an option. I also tell them about any weaknesses. And I do my best to help them find the solution best suited to build their business. Because…that’s the one and only reason they have for even talking to me in the first place.

So you want to know how to let small businesses know about Response Point?

Get us SBSCs using RP. Have an aggressive offer that will get it in our hands. Make the offer SBSC-only. Whatever.

But get us using it, and fast. More than any other type of Partner you have, we SBSCs, almost to a person, religiously recommend what we use.

The last time I checked Solution Finder (about 5 minutes ago), there were 11140 SBSCs worldwide, with 4702 of those in the U to the S to the A alone.

As I mentioned in an earlier post…

Give us what we need to help our customers make the best decision for their business, and the rest will follow.

And I can make this promise to the RP team…

If a Response Point system should just so happen to enter the Funcave? We’ll put both the tech.hand and the robot horde on it, and will assemble an overview and an opinion so fast it will make your head spin.

|| posted by chris under business, community, hardware, it pro, opinion, tech hand || comments (5) || ||


  1. [...] think Chris Rue sums it up pretty well in his blog and invite you to take his suggesting seriously and not have to have the same focus group at next [...]

    pingback by SBSC & MSP Buzz » Blog Archive » Response to Response Point — July 26, 2007 @ 6:23 am

  2. Right on Chris. I’ve been trying to find more information about this system because like all of us SBSC’s – and just like you said – we need this and we promote what we like. All I have found to date is deaf ears. Ahh, maybe that’s the problem. They are hearing impaired. I should have used TTY.


    comment by Allen Miller — July 26, 2007 @ 6:52 am

  3. Getting Response Point to SBSCs…

    Chris Rue wrote a great post today imploring us to get Response Point in the hands of as many SBSCs as…

    trackback by Response Point Team Blog — July 26, 2007 @ 10:48 am

  4. so Chris is this what we missed from not being at WWPC > 100 SBSC’s got an RP to take home. awww unfair. while they’re sending one to the Funcave, send another downunder to Fisheye in NZ.

    comment by Jeremy Hunt — July 26, 2007 @ 3:06 pm

  5. @ Jeremy:

    You’d have been doubly pissed. US SBSCs only for that particular offer.

    And before any of our overseas audience gets torqued up about that…it’s a regulatory approval thing. Every country has their own telecom fiefdom in place. It takes time to get stuff through the approval process for every area.

    comment by chris — July 26, 2007 @ 6:40 pm

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