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March 22, 2008

Never Doubt Eric Ligman

Never thought I'd see the day, but SBSC on a NASCAR ride? Now I've seen everything!

I’ll admit it.

I thought Eric was kinda joking last week when he asked me via e-mail…

By the way, are you a Nascar fan? Ever thought of putting your logo on a car as a sponsor?

But I should have known better. When Ligman speaks, astounding things happen.

And I have to say…

I think the SBSC sponsorship of a NASCAR team’s a pretty cool idea. Best of all, Microsoft’s doing something serious to get the SBSC logo out in front of people. Non-IT people, that is.

Of course, you knew I’d have to take the liberty of ‘chopping in BWT’s arrowhead, just to see…

BWT goes racing, boys. Ohhhh YAY-UH! 

Oh yeah…that could work!

|| posted by chris under biz, media, motorsports, theme, travel || || ||

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