July 12, 2008
That’s right folks.
Black Warrior Technology has become an official member of the Microsoft Small Business Racing Team.
Which means The Arrowhead of Awesomeness can officially appear on the #00 Toyota Camry driven by Michael McDowell for Michael Waltrip Racing.
Why?
Because there is no type of sport that does more for its sponsors than racing/motorsports. And the motorsport that does more for its sponsors than anyone else?
NASCAR, without question.
Every NASCAR driver receives special media training, and is fully briefed on sponsors. Which totally rocks. Think about other professional sports. How many times have you heard any kind of ball/hockey/soccer/what-have-you player talk about a sponsor before, during, or after the event? Not at all. But NASCAR drivers, owners, and crew members constantly thank their primary sponsors by name whenever the cameras are running.
Why?
Because the teams know that without sponsorship, they have no rides. Without rides, they basically have no team. Which is why having your logo riding around right beside the numbers on a car during a NASCAR race totally rocks.
Not only that, but NASCAR fans are some of the most rabid fans anywhere. They are fiercely loyal to drivers, teams, manufacturers, and sponsors.
Why?
Because everything that goes into the creation of the grand carnival that is NASCAR matters to them. They’re no different in that regard than superfans of any sport anywhere. But the loyalty that fans of other sports have is pretty much limited to teams and players. OK…sure, there are bat, ball, glove and sportswear manufacturers who benefit in other sports. But only because they are directly associated with the activity of that given sport.
NASCAR is different in that they offer nearly any company from nearly any industry the ability to sponsor a team.
Why?
Because NASCAR also knows that sponsors also bring their own fans, typically greenfield type of fans, who have never been to or watched a race before in their life.
And, to be honest…
The attitude of NASCAR appeals to me. NASCAR races are preceded with a prayer, a singing of our national anthem and presentation of our flag, replete with a flyover of some kind of military aircraft normally timed to roughly coincide with the “la-and of the Freeeee!” crescendo.
Not only does the respect for God and country mean something to me, but the fact that NASCAR works hard to be a family-friendly sports matters VERY MUCH to me. It’s important to me that The Arrowhead of Awesomeness won’t be shown next to the Playboy, Penthouse or some other porn empire’s logo. Let alone plastered on the backside of some Vivid Video starlet.
Thanks to Microsoft and its amazingly awesome Small Business Specialist sponsorship program they entered into with MWR, the price point for all this is an astonishingly low price. $4K? That’s chickenfeed for the kind of exposure you are getting.
So the question you should be asking yourself shouldn’t be…
Why?
The question you should ask yourself should be…
Why Not?
And the only question I still have for myself is…
Why Didn’t I Do This Sooner?
|| posted by chris under biz, hardware, media, more cowbell, motorsports, thumbs up || comments (8) ||
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July 6, 2008
Unrepentant FaceBook junkie that I am, I’ve got a photo album rolling for WPC 2008.
WPC 2008 FaceBook album
Come check it out and see if you, or someone you know, has been immortalized yet. Obviously, the patented Funcave Smart-Aleck-Captionator has been activated.
|| posted by chris under community, media, shoutout, travel || comments (0) ||
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July 4, 2008
There have been plenty of great female action stars on the big screen over the years…
Marion Ravenwood
Lara Croft
Every character played by Michelle Yeoh
and even…
Dora The Explorer
Pixar just gave us another one…
A long long time ago, in a lifetime far far away (20 years to be exact)…
I was in a session at a writer’s conference where a very well-known author basically told me I was full of it because…
Cartoons cannot, and will not, ever be able to adequately express emotion.
So all I can say now is…
Suck it OSC!
Best of all…
Emotion-expressing animation or not…
I got to see Wall-E with Cute as a Button right beside me.
And that’s always a good time!
|| posted by chris under epiphany, hardware, media, robot, rx, thumbs up, time || comments (0) ||
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June 24, 2008
E-Cycling Day was recently included as part of an Alabama Public Television feature on green initiatives in our state.
The entire show is available online from the APTV.org website. If you just want to catch the section on E-Cycling Day, start at the 26:27 mark.
And for the record…uncontrollable laughter.
That was the reaction from Running Antelope, Apple of My Eye, and Cute as a Button to the awesome Winter Hat of Justice I’m sporting.
|| posted by chris under community, freebie, hardware, media, rx || comments (0) ||
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May 23, 2008
Let me come right out and get this review over with in one sentence, for those of you who have important things to get done…
The new Indiana Jones movies TOTALLY AND COMPLETELY SUCKS!
Yep, I said it.
Don’t waste your money on this tired old gasbag of a movie.
In fact, I won’t waste your time going into the innumerable ways it sucks.
But I will tell you this…
Indiana Jones and The Kingdom of the Crystal Oh-Who-Gives-A-Damn-Anyway makes Indiana Jones and The Temple of Doom look like an Oscar-worthy MASTERPIECE by comparison.
Which I’m sure will make Kate Capshaw very happy.
Instead of telling you all the ways that the latest Indiana Jones delivers every cliche and hackneyed idea that has been put to film for the last 27 years…
Ever since Raiders of the Lost Ark basically kicked the ass of every action movie that had come before it, not to mention all that have come since…
I will instead share with you all the alternate titles I came up with while waiting for this pig of a movie to end tonight…
Raiders of the Aching Lumbago
Indiana Jones and the Search for the Golden Geritol
Indiana Jones Soils His Depends
Indiana Jones and the Last Sandwich (which he promptly gives to his anorexic girlfriend, Ally McBeal)
Indiana Jones and the Quest for Even More Special Effects
Indiana Jones and the Sequel of Doom
Raiders of the Last Nerve
Indiana Jones and the Kingdom of Gullible Viewers
Indiana Jones and The Final Sellout
Raiders of the Last Box-Office
Indiana Jones and the Lost Cliches
Raiders of My Last $10
Feel free to post up your own opinion, or alternate title suggestion.
But if you want my advice…
Wait for this piece of felgercarb to hit the video store.
|| posted by chris under clueless, kma, media, nostalgia, opinion, thumbs down || comments (2) ||
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